Which rule for successful ballot initiative campaigns is not proposed by Shaw?

The reason "link the ballot initiative to a parallel campaign for elective office" is not proposed by Shaw as a rule for successful ballot initiative campaigns is that successful ballot initiatives typically focus on mobilizing public support for a specific issue rather than intertwining that support with the nuances and complexities of a political campaign for office. Shaw emphasizes strategies that promote clarity in messaging, appeal to self-interest, and ensure the involvement of those directly affected by the issue, as these strategies help create strong community support and a direct connection to the initiative itself. Political campaigns for office involve a broader range of considerations and may dilute the focus needed for a specific ballot initiative, which should stand alone in its purpose and goals.